• College Colors Day Website
This Friday marks the annual College Colors Day which is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience. Fans across America are encouraged to wear their favorite college or university apparel throughout that day.
Additionally, College Colors Day, which coincides with "back to school" and the kick-off of intercollegiate athletics, strives to advocate higher education through increased public awareness, and celebrates the achievements of colleges and universities, acknowledging their fundamental importance.
Since its inception in 2005, College Colors Day has grown rapidly across the country. Thousands of organizations and millions of individuals participate annually by donning their team colors and sharing in the college spirit with friends and colleagues.
The collegiate fan base is the largest, most affluent, and the most well-educated in all of sports. Collegiate licensed merchandise generated nearly $4.62 billion in retail sales in 2012, with royalties from the merchandise going back to colleges to support scholarships and campus development programs.
The annual College Colors Day celebration is organized by Collegiate Licensing Company, LLC (CLC). To join the excitement, tag your posts on Facebook, Instagram, Pinterest, and Twitter with #collegecolors, and visit CollegeColorsChallenge.com.